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This web page shortlistshop.com.au states the following, "Noun a list of preferable items that have been selected for final consideration." We saw that the webpage also stated " Shortlist creates an edit of easy fit, classic and artisan designed pieces that are season neutral, transcend age and will complement any womans wardrobe." It also said " Shortlist creates an edit of easy fit styles of wardrobe building blocks that transcend age. Visit our studio at 80 hope st geelong west wed to sat. opening hours wednesday 10-5, thursday and friday 10-6 saturday 10-4. PAY WITH VISA MASTERCARD PAYPAL." The header had Crafted Abode as the highest ranking optimized keyword. It is followed by Essentials, Accessories, and jac and mooki which isn't as ranked as highly as Crafted Abode. The next words shortlistshop.com.au used was Artisan. Jewellery was included but might not be understood by search crawlers.